HOW WE HOLIDAY

Appliances aren’t an exciting holiday storyline. Still, we needed a way to insert ours into the conversation. So we made them background characters in the stories told by our influencer partner and fans.

ACD Copy: Evan Rosler
ACD Art: Allyson Paisley
Animator: Dennis Hoogstad
Copywriter: Jennifer D'Angelo
Copywriter: Laurel Cummings

PARTNER VIDEOS: Oh Joy! gets things started

FAN TALES: We bring their traditions to animated life

Have a new tradition? Elle does a Hanuka Scavenger Hunt! Tweet yours w/#HowWeHoliday & we might doodle it! — Have a new tradition? Elle does a Hanuka Scavenger Hunt! Tweet yours w/#HowWeHoliday & we might doodle it!

Dan’s folks pack all gifts in big boxes to keep his little bro guessing. Tweet your traditions w/ #HowWeHoliday — Dan’s folks pack all gifts in big boxes to keep his little bro guessing. Tweet your traditions w/ #HowWeHoliday

Tweet your next-level tradition with #HowWeHoliday. We bet you can match Sam’s Lobster Derby! — Tweet your next-level tradition with #HowWeHoliday.
We bet you can match Sam’s Lobster Derby!

Have a tradition like Allyson’s Holly Jolly Family Band? Tell us with #HowWeHoliday!

.@Is4Drea hosts a Gingerbread Smash. Tweet howyou rock traditions with #HowWeHoliday. — .@Is4Drea hosts a Gingerbread Smash. Tweet how
you rock traditions with #HowWeHoliday.

Jake’s uncle carves meat with a sword. Share yourfamily’s cool traditions with #HowWeHoliday! — Jake’s uncle carves meat with a sword. Share your
family’s cool traditions with #HowWeHoliday!