HOW WE HOLIDAY
Appliances aren’t an exciting holiday storyline. Still, we needed a way to insert ours into the conversation. So we made them background characters in the stories told by our influencer partner and fans.
ACD Copy: Evan Rosler
ACD Art: Allyson Paisley
Animator: Dennis Hoogstad
Copywriter: Jennifer D'Angelo
Copywriter: Laurel Cummings
PARTNER VIDEOS: Oh Joy! gets things started
FAN TALES: We bring their traditions to animated life
Have a new tradition? Elle does a Hanuka Scavenger Hunt! Tweet yours w/#HowWeHoliday & we might doodle it!
Dan’s folks pack all gifts in big boxes to keep his little bro guessing. Tweet your traditions w/ #HowWeHoliday
Tweet your next-level tradition with #HowWeHoliday.
We bet you can match Sam’s Lobster Derby!
Have a tradition like Allyson’s Holly Jolly Family Band? Tell us with #HowWeHoliday!
.@Is4Drea hosts a Gingerbread Smash. Tweet how
you rock traditions with #HowWeHoliday.
Jake’s uncle carves meat with a sword. Share your
family’s cool traditions with #HowWeHoliday!