THE REMOTULA
Samsung launched their new outdoor Terrace TV with a giveaway and they wanted the press to care. We answered the call with The Remotula – a backyard innovation that lets you flip burgers and channels without swapping tools. It had a bottle opener on it too, because research says people drink in their backyard. The research subjects were us, by the way. We drank in our yards during Covid.
ECD: Jeremy Bernstein
CD: Evan Rosler
CD: Dan Licht
Copywriter: Emily Curran
BOX AND PRODUCT DESIGN
BOX COPY
The Remotula
From the design team that brought you The Terrace, meet the latest in backyard BBQ innovation.
The limited edition Samsung Remotula combines two of history’s greatest inventions - the TV remote and the spatula - into perhaps the greatest invention of all time. Try it yourself and see why grilling will never be the same again.
Pairing The Remotula with your TV is easy. First, turn the TV on and point The Remotula towards it. Hold the Return and Play/Pause buttons simultaneously for three seconds. Your TV will now start syncing with The Remotula so you can BBQ and Binge all weekend.
OUR CHEF INFLUENCER INTRODUCES THE REMOTULA TO THE WORLD
In the launch video penned by our copywriter, Chef Joshua Weissman introduces everyone to the utensil that will change backyard grilling forever.
