There were two things we knew about SXSW — VR was going to be a main storyline, and people were going to wait in line to check out the tech. We helped festival attendees pass the time by hand-delivering VR experiences right where they stood. All it took was a tweet and we were on our way. The program was so successful, we brought it home with us to New York for a second round.

GCD: Jesse Suchmann
ACD Copy: Evan Rosler
Sr. Art Director: Constance Leonard
Copywriter: Dustin Chinn